Guest Post: How To Quilt - Stitch In The Ditch Quilting

Stitch in the ditch double wedding ring quilting is the name given to stitching along the seam lines of the pieced double wedding ring quilt blocks. As with free motion machine double wedding ring quilting, this is done from the top of the double wedding ring quilt with the pattern of the double wedding ring quilting showing up on the double wedding ring quilt backing.

You will need a walking foot machine foot, a pair of double wedding ring quilting gloves and loads of patience.

There are a few things that you need to think about before you begin double wedding ring quilting:

· Do you want the stitch in the ditch double wedding ring quilting to stand out or blend in? It is more usual to use a blending colour thread for the top, but you may wish to use a colour that stands out on the double wedding ring quilt backing to showcase the double wedding ring quilt design. It is fine to use a different colour thread in the bobbin.



· Before you begin double wedding ring quilting, be clear about the pattern that you are going to use: do you want to stitch in the ditch along every seam, just outline a particular pattern in the double wedding ring quilt blocks, or even just outline the double wedding ring quilt block itself?



· Check your stitch length. The norm is 12 stitches per inch, a little longer than everyday sewing stitch length.



· Adjust the sewing machine tension. This is probably the single most important factor in helping to achieve good machine double wedding ring quilting results. Because of the thickness of two layers of fabric plus batting, the auto tension on your machine is unlikely to give the best results. Make up a practice block of the three layers used in your double wedding ring quilt and sew a line of stitching. Look at the back of this sample block. Chances are you won't like what you see as the stitching will be too tight, so loosen the tension and try again. Keep experimenting until you feel that the look of the stitches on your double wedding ring quilt top and backing are giving the look that you want for your double wedding ring quilt.

Machine Double wedding ring quilting with stitch in the ditch

Now you can begin double wedding ring quilting with stitch in the ditch on the double wedding ring quilt itself. Put on your double wedding ring quilting gloves: they really do help to stop your fingers sliding on the fabric. Begin in the middle of the double wedding ring quilt. This will involve rolling the double wedding ring quilt to the right of the middle so that it fits neatly into the space on your sewing machine. Place the double wedding ring quilt so that the needle will come down on the seam line. Begin machine double wedding ring quilting, trying to keep your eye on the seam feeding into the machine rather than on the needle itself. It's amazing how your eye is drawn to watch the needle going up and down, which doesn't really help you maintain a straight line at all.

After a few inches of sewing, stop the machine and reach round for the trailing end of thread. Pull gently on the thread so that the bobbin thread begins to pull through to the double wedding ring quilt top. Using a pin, pull the bobbin thread right through and tie a double knot with the top thread. This will secure the threads without having to use back stitching. Do this at the beginning of each line of stitch in the ditch or you will end up with trailing threads all over the place, getting caught up in the next line of stitching.

Continue sewing along the seam lines until you reach the edge of the double wedding ring quilt. Take your double wedding ring quilt out of the machine and tie off the ends of the threads.

Returning to the middle of the double wedding ring quilt, repeat the process with a new line of stitch in the ditch double wedding ring quilting going from the middle to the edge. Try to double wedding ring quilt in the same direction as previous lines to avoid your double wedding ring quilt backing puckering slightly.

Double wedding ring quilting with stitch in the ditch is a marvellous method of double wedding ring quilting in its own right but also a great confidence booster before you attempt free motion machine double wedding ring quilting.

How to Set Marketing Goals Based on Business Goals

Below are the 10 steps for setting well-defined marketing goals that are in sync with the goals of the business:

1. Identify How Much Revenue You Need to Generate from Your Inbound Marketing Efforts

This is easy. Say your business did $2,000,000 in sales last year. Your CEO just said that he wants to grow the business 30%. You know that you already have $1,800,000 on the books for next year and expect another $200,000 from other marketing efforts, such as trade shows. That leaves you with a gap of $600,000 that you need to close within the next 12-months.

2. Determine How Many Sales You Need to Hit Those Revenue Goals
Take your revenue gap and divide it by the value of your average sale. For example, if the revenue needed is $600,000 and your average sale is $50,000, then you need 12 new customers.

3. Identify Your Closing Rate and How Many Opportunities You Need
We'll continue working backwards to identify how many opportunities you need. For example, if you need 12 customers and your closing rate is 50%, and 50% of your opportunities go for a close, then you'll need 48 opportunities in order to hit your business goal.

4. Identify How Many SQLs You Need
A sales qualified lead (SQL) is a lead that will be passed to the sales team. If this is your first inbound marketing campaign, then you may not know this number, so take your best estimate. I often find that 50% is a good number to start with and adjust over time. For our example, we can estimate that we need to pass 96 SQL's to our sales team.

5. Identify How Many MQLs You Need
A marketing qualified lead (MQL) is a lead that is qualified, but not sales ready. MQL's need more marketing such as lead nurturing to become more sales ready. Again, 50% is a safe number if you have no history and you can always adjust this later. Going off our example, we'll need to generate 192 MQLs within the next 12-months.

6. Identify How Many Leads You Need

We define a lead as a visitor that has converted on one of your offers. Not all of your leads will be qualified, so it's important to estimate a number that will provide you with enough MQL's to achieve your goals.

The more attractive your content is for your qualified leads, the higher your conversion rate from lead to MQL will be. To generate 192 leads, in this example, I would estimate that 500 leads will need to be generated to achieve your revenue goals. Monitor this closely and make the necessary adjustments over time.

7. Identify How Much Traffic You Need to Achieve Your Goals
Based on our experience, we would estimate a traffic to lead conversion rate of 2.5% over the next 12-months. We'll plan on this being lower in the beginning as content is being created and higher in the fourth quarter of the program. In our example, you'll need 20,000 website visitors within the next 12-months.